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I would like you to read it carefully and analyze the following sets of issues so that you can fully understand the case: by answers these questions.

1. How country specific advantages associated with Singaporehas helped SIA build its performance record?

2. The primary sources of advantage that SIA has leveraged and are these sources of advantage sustainable?

3. What are the major internal and external developments that threaten to stabilize SIA?

4. Any other angles to the case that you can think of?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9791931

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