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I need to write vision, Research in Industry(Why we did this), Mission statement, and Goals & Objectives. Each of them no more than half page. However, the Mission statement should be 3 or 4 sentences. It is for business course. It is start up company. You can write anything based on the following information.

START UP

Sports Performance Center/Snackbar

More focused for athletes (17-25 years old) -> typically high school and collegiate athletes

Fields ($380,000 for turf football field/soccer field)
track
batting cages (5 @ $125,000 including installation)
swimming pool ($100,000)
Weight rooms
Golf cages
Full locker rooms

Food
protein bars and shakes
granola
Fruit

Price
$49.99/mo for all access
$34.99/mo for
Team pricing available
Look at income of towns surrounding Boston

Objective of the Group Project: You are a team in charge of developing the strategy of a company. Your team is charged with analyzing and development of a path forward (strategy) for the company. Your end product will be a final report and presentation of your results. The target audience for this end product is the executive board of the business.

Your final project report should include a cover page with the names and contact information of all team members, as well as a signed statement stating that all members of the team have adhered to the university's ethical guidelines for assignments. It should conform to professional writing standards (i.e., full sentences, no grammatical or spelling errors). The overall page limit is 20 pages (double-spaced, 12 font, with one-inch margins; not including cover page and references). Please note that evidence of having used the Bloomberg Markets Laboratory is mandatory for this project.

The presentation will last no more than 15 minutes, with a maximum of 10 minutes for presentation and 5 minutes for questions. It will be evaluated on the following criteria:
· Coherence of argument
· Reflection of case data
· Use of business concepts and insightful analysis/synthesis
· Response to questioning
· Overall persuasiveness

Cover page
Table of contents
Executive Summary -Becca
Vision-KJ
Industry/What we are/ layout graphic About product/Mechanics/how it works - what/where/what is in it (how big, why not rent, logistics)- James W
Research in Industry - Why we did this- KJ
Mission statement-KJ

Financial statement - Sunk costs - 1 time costs, operational cost, set-up, start-up, land, construction. Variable costs - labor costs, tariffs, unit cost, etc. Fixed costs - water, electricity, utilities, phone, insurance, salaries, food, equipment, commercial mortgage, etc. Technical information - our numbers - how much whatever is -James H and Dan (random guess it)
Goals & Objectives- KJ
Demographics/target market & customers, how it will make money/break even analysis/budget - Becca
Marketing/Promotion Plan- James W
Pricing/Memberships- John
Bloomberg- John
Our SWOT - Competitive advantages & disadvantages- Becca
Competition- John

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