I need to explain the scenario Perhaps we should note that perception can be very contextual to culture. Jesus' unorthodox practices with the religious crowd created the image that Jesus was "unethical" in not honoring the laws and stipulations conjured up by the Sadducees and Pharisees. Societal perception created an image that ultimately led to his crucifixion. In the case of Jesus, he was congruent with his self but his image was painted as contrary to the religion status quo of the times. He was even accused of being the devil. His response: How can Satan cast out Satan without being divided? (Matthew 12:25-27).

Does image maintenance create incongruity? How should leaders address an inaccurate unethical image? Please also provide a source.