I have a presentation on Airbnb and I want you to talk about the following:

1. Segments.

2. Targets

3. Differentiation

4. Position

5. Product/Brand in depth.

6. prod. development

7. PLC

8. Pricing

Put these information in a WORD document and also put it in PowerPoint slides please. Make it fit for 7 minutes presentation!

You can use these links might help.

Understanding the share economy - http://www.thepeoplewhoshare.com/blog/what-is-the-sharing-economy/

This article gives an overall idea of the brand and how it is breaking the mold of the hotel industry - http://www.inc.com/magazine/201412/burt-helm/airbnb-company-of-the-year-2014.html

How it works & Pros and Cons - http://www.investopedia.com/articles/personal-finance/032814/pros-and-cons-using-airbnb.asp?performancelayout=true

Consequences of Share Economy - http://journalistsresource.org/studies/economics/business/airbnb-lyft-uber-bike-share-sharing-economy-research-roundup

Insights and Revenue Models (pretty useful) - http://nextjuggernaut.com/blog/airbnb-business-model-canvas-how-airbnb-works-revenue-insights/

Pricing | how Air BnB influences users pricing - http://www.forbes.com/sites/ellenhuet/2015/06/05/how-airbnb-uses-big-data-and-machine-learning-to-guide-hosts-to-the-perfect-price/#750eca45248d

Airbnb's plan to take over - http://www.businessinsider.in/Inside-Airbnbs-playbook-for-taking-over-every-city/articleshow/49681396.cms