I: Defining Marketing
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.
II: Marketing Mix
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists.
III: Marketing Plan
Write a 1,400- to 1,750-word paper to include the following:
An overview of the existing organization
A description of the new product or service
An explanation of the importance of marketing to your selected organization's success
A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service
The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan.
IV: Marketing Research
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.
V: Marketing Plan
Write a 1,400- to 1,750-word paper in which you address the following:
Identify the segmentation criteria that will affect your target market selection. Identify your target market.
Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
Analyze current competitors and define the competitive landscape for your product or service.
VI: Marketing Plan
Write a 1,400- to 1,750-word paper to include the following information:
Describe the attributes of your product or service in detail.
Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
Identify the positioning and differentiation strategies for the product or service.
Identify the appropriate price strategy that should be used for the product or service.
VII: Marketing Plan Final Paper and Presentation
Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper:
Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan
Develop an initial sales promotion schedule.
Create an advertising plan.
Identify public relations opportunities for the product or service.
Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
Develop a budget for your plan.
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing Prepare a 15- to 20-minute oral presentation accompanied by 15-·plan. to 20-slide Microsoft® PowerPoint® presentation illustrating your Format your paper consistent with APA guidelines.·Marketing Plan Paper.