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I. As CEO of your company, what are your thoughts regarding the primary features and the advantages and the disadvantages, of differentiation as a business level strategy?

II. As CEO of a company in a mature industry what are your thoughts as to strategies to deter entry of new competitors?

III. As CEO of your company, what are your thoughts regarding the pursuit of a localization strategy?

IV. As CEO of your company, what are your thoughts regarding each of the following: long term contracting, strategic alliances and strategic outsourcing as viable alternatives to vertical integration?

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Marketing Management, Management Studies

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