I am a product manager planning to launch a new product. For this part of the project, I need to select the product I want to focus on and discuss the target audience for this project.

You chose an Eyebrow Regrowth Serum as my product. Need to add a twist.

To complete this assignment, the following needs to be done:

Select the product you want to focus on in this project. This may be an existing product that is new to your company, or it may be a nonexistent product that is new to the world.

If you choose to launch an existing product (one that is new to your company, but not new to the world), put a twist on it so that it is not identical to a product already in the market.

NOTE: You will use the same product throughout the duration of the course project, so please choose wisely!

USE A MINIMUM OF 2 SCHOLARLY SOURCES TO COMPLETE A 2-PAGE PAPER IN WHICH YOU:

Discuss the product you plan to launch and explain why you selected it.

Include a preliminary discussion of who the target audience is for the product.

Outline the value that the selected product will deliver to the target consumer.

Add an APA-formatted reference page containing the scholarly sources you used, and be sure to include in-text citations to those sources throughout your paper.