(Answered) I - baldrigego to the baldrige website

Management Studies

I - Baldrige

Go to the Baldrige website http://www.baldrige.nist.gov, and find the links to award winners.

Review some of their application summaries and summarize the types of performance measures that these companies use.

II - Case Study: Boutique Hotels

Read the Boutique Hotels case study and answer the three questions-

1. What are the operational challenges associated with developing new boutique hotels?

2. What can we learn from the mass customization of tangible goods (e.g., Land's End or Dell) that can be applied to the mass customization of services (e.g., boutique hotels)?

3. How can boutique hotels maintain a consistent/standard level of service without compromising their unique/personalized service mission?

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