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Hypothetically develop a Boston Consulting Group Matrix for Apple Inc. Because Apple Inc "does not" generate profits, what would be a good surrogate for the pie slice values? How many circles do you have and how large are they? You don't have exact data to compute the scores but you can identify which location of segments your variables fall in the matrix. Explain and discuss the major limitations OR advantages of using BCG matrix in your case.

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Operation Management, Management Studies

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