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http://www.nytimes.com/reuters/2016/03/24/business/24reuters-hedgefunds-ackman.html?_r=0

Find and post an article about a business that is making a strategy decision based on marketing research. Then provide two paragraphs summarizing the article AND poviding your analysis of this use of marketing research. Did the company ask the right question and use appropriate methods? What else should the company consider? Make sure you have a good understanding of marketing research before you choose and post your article.

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  • Category:- Business Management
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