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https://www.youtube.com/watch?v=QbyJY9KlrtM

After watching the "Creating Winning IT Strategies - Dave Aron (Gartner Group)" video in the Readings and Resource folder, find an example of a company, which has been in the news sometime in the last two months, that is using information technology (IT) for strategic advantage.

  1. Describe the strategy of the company.
  2. What business is the company in? How does the company make money?
  3. What does the company excel at: customer intimacy, product leadership, operational excellence?
  4. How does the company use IT to meet its business goals?
  5. You must include a reference to the news article with the proper weblink.Each student must reference a different news item.

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