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• A brief description of the ad

• Who is the target market? (How do you know that?Be specific and concrete?)

• Are they selling or marketing (orboth)? (How do you know/what evidence do you have?)

• Your professional opinion of the ad, is it effective or not, Why or why not?

• Your opinion of the ad as a consumer (How likely are you to purchase the item or service? Why?

Marketing Management, Management Studies

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