1- You've been parachuted into McDonald's restaurant corporation as the brand manager for the Big Mac. Your objective is to grow sales of the brand faster than any other competitor's product(burger and non-burger fast food). Outline your marketing strategy to achieve this objective.

2- You've started a new company and sales have grown to $50 million. You own 65% of current equity. The company is well positioned to take advantage of the forthcoming market trends. However, you know that in order to capitalize on this you must expand rapidly within existing markets and internationally. Outline the options for financing your expansion. Discuss how this decision will impact your company in financial and cultural terms.

3- How is conducting business in the relationship era similar to and different from the way business was conducted in the colonial, industrial revolution, entrepreneur, and production eras?