1. What must Bharti do well to succeed in the Indian mobile phone market? What are Bharti's core competencies?

2. Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do you see as advantages and disadvantages of such agreements? How do the different outsourcing agreements work towards building these core competencies?

3. If you were Bharti, what major concerns would you have about entering an outsourcing agreement with IBM? With Ericson, Nokia, or Siemens?

4. How would you structure the agreements to address your concerns and capture any advantages you have identified? What governance mechanisms would you design for the agreements?