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Bright Light Innovations can provide a viable alternative to millions of disadvantaged peoples most affected by the burning of solid biomass fuel. The Starlight Stove, which requires significantly less biomass fuel to operate as well as being a thermoelectric converter, has withstood rigorous testing and has been classified as ready for market use. Bright Light Innovations has chosen Nepal as the target market based upon socioeconomic and environmental needs. 

Initial analysis provides the opportunity to evaluate business structure. The decision to be established as a for-profit organization is justifiable due to the instability of the non-profit environment. Expenses involving the amassing of funds and the continued effort to avoid depletion could prove detrimental to the venture: However, the structure proposed offers meager margins in comparison to many other industries. The organization may want to consider reputable business partners already established within the country (Anti-Corruption Steps, 2013). Partners who have a vested stake in the financial return of the venture, as well as in the well-being of the local community, may prove quite valuable. In addition, Bright Light Innovation should embrace the modern socioeconomic market. Many companies have forgone the traditional non-profit structure, and have instead focused on business ventures that provide societal good: "Social enterprises are hybrid organizations established for a social purpose, using a for-profit business model to generate the financial resources needed to support their social missions" (Miles, Verreynne & Luke, 2014, p. 549). The Starlight Stove could be classified within this category being that it requires profit to motivate investors, but has the ability influence greater society. Bright Light Innovations should implement a modernized marketing strategy that strikes a delicate balance between profit margins and invaluable social change.

Establishing a venture within a disadvantaged country could lead to rampant abuse; therefore, Bright Light Innovations must use due diligence in determining the partners and micro-financing companies it partners with: "Therefore if anyone cleanses himself from from what is dishonorable, he will be a vessel for honorable use, set apart as holy, useful to the master of the house, ready for every good work" (2 Timothy 2:21, English Standard Version). The core idea behind the Starlight Stove is to provide a greater good - and profit is merely a vehicle by which to achieve such.