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To build the sense of community, you have given the mechanism on business website where customers can communicate and post feedback. You review communication daily to aid understand customer issues and concerns. You log in and determine following anonymous posting: "I don't suggest visiting this business on Thursdays at 2:00 p.m. because Children's Story Hour is taking place. I hate children, especially in business. I am not sure why this business encourages people to bring their children. Actually, I suggest that children must be banned from this business altogether." How would you reply to the above post? Is customer's viewpoint ethical? How do you encourage open line of communication with customers and still sustain open forum on website?

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