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How would you recruit participants from the public to take part in this research?

• What methods would you use to assign the participants to either the experimental group or the control group?

• What would the participants in the control group do?

• What are the independent and dependent variables for the experimental group?

• How would you measure the persuasiveness of the message?

• Would you use a self-reported survey measure or an unobtrusive behavioral measure? Explain your rationale.

• What are the advantages and disadvantages of self-reported measures in this type of study?

• What are the advantages and disadvantages of nonreactive behavioral measures in this type of study? In what ways could a pretest interfere with your results?

• Why would you have stronger confidence in your results if you had 200 participants as opposed to only 10?

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