Kenneth Dayton, former Chairman of the Dayton-Hudson Corporation, has said that "If business does not serve society, society will not long tolerate our profits or even our existence." This logic suggests that CSR benefits not only society but the business as well by securing its place within a society. What other reasons are there for a business to engage in socially responsible activities?

Pick a company with which you have done a substantial amount of business over the past year (personally or professionally). Find a CSR or CSR statement for the company. To what extent are the company's social initiatives described? Are meaningful elements of these initiatives provided? If not, what elements would you want to see to evaluate the effectiveness of the initiatives?

How would you go about developing a plan to implement a series of social initiatives for an organization? How would you prioritize elements of the plan? What steps would you need to take before implementing the plan to help ensure its successful execution?