How will it be positioned relative to other plug-in hybrids, Ask an Expert

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Develop a brand strategy for the car. To come up with a strategy, answer the following questions:

How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace? How will it be launched in the selected target market? What activities will be conducted to build the image of the brand?

Submit your report in a three- to four-page Microsoft Word document.
Be sure to Cite any sources you use using the APA format on a separate page.

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