How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

Course Objectives

Achieve the ability to present the findings of marketing strategies via written and oral communication.

Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment.

Appropriate use in how to design and conduct quantitative and qualitative marketing research to support marketing plan writing and research.

Compose a marketing plan that incorporates research.

Appropriate use in integrating, extending, and applying a marketing strategy and knowledge skills in a live business context.