Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

How to minimize or overcome the effects of multicollinearity?

Method 1

• Use stepwise regression: In the estimation use stepwise and then forward procedure.
• See where the negative coefficient appears. This happens at step 4. So you stop at stop 3 before the model is contaminated.
• But this has drawbacks. You are using only three of 11 variables. The information from eight variables is excluded.

Method 2

The other solution is to use Constructs (not raw variables) as independent variables. For example, x15, x18, x20 relate to food quality. So create a construct called food quality.

Use procedure Correlation to determine variables that are highly related.

How to develop a construct called food quality?

Use the following sequence in MYSTAT: Data > Transform > LET (complete the expression)
Foodquality = (x15+x18+x20)/3.
This will create a new variable called Foodquality (no space between food and quality).

Similarly develop other constructs. For example variables 12, 19 and 21 refer to service quality. So create this construct. To identify constructs use procedure correlation and combine highly correlated variables.

Attachment:- assignment.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91296576
  • Price:- $40

Guranteed 36 Hours Delivery, In Price:- $40

Have any Question?


Related Questions in Marketing Management

The question of the paper isnbspthe services dominant logic

The question of the paper is:  The services dominant logic (SDL) is a radical change in how we conceptualise exchange. Does the SDL require us to rethink how we practice organisational buying and industrial marketing as ...

Assessment descriptionthis assessment is a culmination

Assessment Description This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase ...

Assignment objectives- demonstrate an understanding of

Assignment Objectives - Demonstrate an understanding of qualitative, quantitative, mixed and action research methods Assignment Description Primary Task:   Within the Discussion Board area, write 200-300 words that respo ...

Assignment detailsassignment descriptionprimary task

Assignment Details Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the fou ...

Question 1what is molto deliziosos business-level strategy

Question: 1. What is Molto Delizioso's business-level strategy? Note that Five business-level strategies are discussed in chapter 5. 2. What is a customer centric business strategy? Is Molto Delizioso's strategy customer ...

Assessment 1 - projectthis assessment consists of 3 parts

ASSESSMENT 1 - PROJECT This assessment consists of 3 parts, Part A, B and C. Part A: You are required to choose a product or service; research the existing market environment; and develop a marketing strategy for your ch ...

Assignment -after your visits to your chosen retailer you

Assignment - After your visits to your chosen retailer you are asked to write a critical review either of that retailers strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retai ...

Question explain the importance of variation to health-care

Question: Explain the importance of variation to health-care organizations and answer the following questions. 1. What might be the key processes for health-care organizations? 2. What are the potential common causes of ...

The objectives of the module are to enable students to be

The objectives of the module are to enable students to be able to: - Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge. - E ...

Question 1 what makes a good advertisement2 are adverts

Question: 1. What makes a good advertisement? 2. Are adverts still relevant given the emphasis now on Integrated Marketing Communication? The response must be typed, single spaced, must be in times new roman font (size 1 ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As