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You stated, "Management will observe that feedback is positive among those who participate in focus groups, or if they are interested in buying it immediately," with reference to how person might identify suitable mode of entry. Though feedback may be positive for group participants, how that focus group know if they must utilize let's say, green field entry as opposed to licensing as mode of entry? What factors would recommend which is suitable to utilize for those who are positive about their focus group?

Business Management, Management Studies

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