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Reference to Case Study Merck and River Blindness:Think about the decision in terms of the CSR pyramid.

Questions:

Did Merck have an ethical obligation to proceed with development of the drug? Would it matter if the drug had only a small chance to cure river blindness? Does it depend on how close the company was to achieving a cure, or how sure they were that they could achieve it? Or does this decision become a question of philanthropy only?

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Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M9701592

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