Q. In this highly competitive business environment high amount of stress also importance is being given to make public relations which is nothing but a way to manage flow of different types of information between public or between organizations or among different individual also it is done not only to climb high up corporate ladder but also to generate also advertise new business free of cost. How strong is your public relations, media relations decides whether your free publicity is god or bad also it can be said that it is indeed one of best way to freely advertise your things by just a word of mouth information which can publicize things also create more awareness also brings into more limelight also talking all these important factor into account it will finally decide success of your brand management. Hence one can say that public relation is nothing but just a free advertising of your product.