How should marketing deliver valueit is the nature of, Ask an Expert

Management Studies

How should marketing deliver value?

It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should satisfy the following equation along with resultant value as:

Customer value = Benefits/Cost.

The corporate strategy should be aimed at delivering larger customer value than competitors.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575578

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