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How many steps are in the AIDCA model?

Select the correct response:

  • 9
  • 11
  • 4
  • 8
  • 7

To find the optimum balance of emotional and logical appeals, which of the following factors should you NOT consider?

Select the correct response:

  • The degree of resistance you need to overcome
  • How far you feel empowered to sell your point of view
  • The actions you hope to motivate
  • Deductive reasoning

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