How is penetration pricing strategy give cost advantage, Ask an Expert

Management Studies

How is penetration pricing strategy give cost advantage over innovating firm?

In the case to outlook penetration pricing strategy is more commercial than financial. It is more risky than a skimming price strategy. This firm plans to make the new product profitable over to long era. This may face the situation which net lubants might later use him production techniques that will offer them a cost advantage over the innovating firm.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576669

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