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How is network play significant role in buying decision?

Network:

It is a kind of buying situation in which a purchaser buys a product or services for the first time to perform a new job or to solve a new problem. In this case the buyer has to face many challenged regarding product specifications, vendor specifications and procedures for the future purchase, therefore the longer the time to decision completion.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576348

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