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How is marketing mutually created beneficial relationship?

Mutually beneficial relationship of marketing:

The customer is the focus onto whole marketing activities. But throughout the last decade, the focus has moved to the way of doing business, that is the strategic aspect of marketing. There the means of marketer are their experience and knowledge, and the end result is within the form of mutually beneficial relationship along with the customer.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575797

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