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How is customer satisfaction measured in marketing?

Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such expectations frequently reflect many aspects of the company’s business activities as well as the actual product, company and service, and how the company operates within the global environment. Customer satisfaction measures are an overall psychological evaluation which is based onto the customer’s lifetime of service and product experience.“

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575882

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