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How is customer response to a new product identified in marketing research?

Identify customer response to a new product:

This is also known as product testing. Marketing research is frequently used to know the thought of the customer concerning the satisfaction specified by a new product. It helps into knowing the needed improvements into quality, distribution method, size, design, packing, etc.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9576130

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