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Management Studies

How is a customer retained for a long period with business?

Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with their customers. Within a fiercely competitive environment, this is hard to please the customers like they are smarter, more price conscious, choosier, have better alternatives and are attracted equally by several competitors.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576058

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