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How does the movie show the balance between the idea of storytelling and financing a movie/ meeting a budget? What are some of the ethical implications of balancing these forces?

Thinking back to the "blockbuster mentality" (selling lots and lots of content by banking on more formulaic or conventional messages), how does the documentary shows that product placement and brand integration play a part in this phenomenon?

How can brand integration and product placement be related to David Ogilvy's quote from Lecture one?

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