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How does the marketing environment affect a firm's marketing strategy?

What steps in the evolution of new products are most important?  Which are least important?  Defend your choices.

Identify three kinds of full-service wholesalers.  What factors are used to classify wholesalers into one of these categories?

Which kinds of advertising - in which media - influence you the most?  Why?

Marketing Management, Management Studies

  • Category:- Marketing Management
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