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1) How does qualitative (good or bad) research distinct from the quantitative (numbers) research?

2) describe how do data from qualitative (good or bad) research distinct from data in quantitative (numbers) research?

3) Suppose that you are a manufacturer of small kitchen electrics, such as Hamilton Beach or Proctor Silex, and you want to find out if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market.

What qualitative (good or bad) research would you suggest, and describe why?

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