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How does marketing research help in the marketing planning process? Use a hypothetical business (e.g. a small sporting goods store, a local hardware manufacturing small business, an independent publishing company etc.) to discuss how market research helps in compiling market intelligence with regard to aspects such as product decisions, customer segmentation decisions, brand and pricing decisions, keeping stakeholders happy.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93099498

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