How does a company strategically change from a traditional marketing approach to customer targeted marketing?

As Vice President of Marketing, please explain to your sales team why it is necessary that your company changes from a traditional marketing approach to customer targeted marketing. Also, explain how you will change your company from a traditional marketing approach to customer targeted marketing.

Since organizational change is always difficult, provide a rationale to your team for the need to change. Include a description of the most important differences between traditional marketing to customer targeted marketing, and explain why those differences are important.