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Management Studies

How do you think marketing/advertising services affect the welfare of the country? Is this properly accounted for in GDP? How should we think of the value of convincing a customer to change from a rival’s inferior product? How should we think of the value of convincing a customer to change from a rival’s superior product? Can you think of any assumptions such that we could use measurable data on advertising expenditure by firm and sales by the same ?rm to measure this?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92554247

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