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How do you think about a new product that has recently been introduced to the marketplace.

This product has probably been presented to the public by a combination of public relations, marketing, and advertising. How do you explain in detail how each of these tools was used to provide information to get consumers interested in the product.

How would you find one traditional integrated marketing method and one 21st-century integrated marketing method that would be most effective for marketing this product. What are the reasons?

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