How do you figure out who your customer is and key characteristics about where your customer lives? Explore your data options in the library this week to come up with a customer profile for the business you may be proposing, or an imaginary business.
For example, ladies, you may have considered working with one of the personal selling businesses like Thirty-OneTM, but before you sign on for anything, you should do some market analysis in your area to look for some key elements of the target population:
How many females are in your area in the target demographic?
How many potential consumers, male and female, are in the geographic area?
What is the disposable income on average in your target market?
What tie in activities are available in your market that could help you sell (sporting events, flea markets, convention centers, etc)