Q1) A cultural profile is a good starting point to help managers develop some tentative expectations..."some cultural context..."as a backdrop to managing in a specific international setting. Using the GLOBE cultural dimensions, what are the first four dimensions and their usefulness to managers? Explain.

Q2) How do MNCs deal with confusion about cross-cultural dilemmas? What are moral universalism, the ethnocentric approach, and ethical relativism? Give an example of how each standard functions.