How do i formulate a plan to brand a product or service, Ask an Expert

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How do I formulate a plan to brand a product or service associated with Veterans healthcare Administration and to market online.

If there is currently an existing branding strategy in place, then describe how you would improve upon it.

If branding is not currently used, then describe how it could be done. In either case, justify why branding would (or would not) be appropriate or effective.

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