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Media Planning & Buying

1. Out-of-home, direct mail, & specialty advertising; when do advertisers decide to use one or more of these media to either replace or complement print/electronic media? What factors must be considered?

2. How do advertisers plan a media advertising campaign? What factors must be considered in the planning? (Hint: reach, frequency, continuity, cost per thousand, etc.)

Operation Research, Management Studies

  • Category:- Operation Research
  • Reference No.:- M925883

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