How did the entire consumer behaviour of the burberry, Ask an Expert

Management Studies

Review the Article link which is given below and after that give answer of following problem:

http://www.fabcounsel.com/2013/01/10/burberrys-ceo-on-turning-an-aging-british-icon-into-a-global-luxury-brand/

Required:

1. How did the entire consumer behaviour of the Burberry customers change from 2006 to 2010?

2. What measures did Burberry take to enhance sales of the Burberry merchandise, particularly the trench coat and enhance profitability at the same time?

3. How would you describe the typical Burberry customer in the year of 2012?

4. What proposal would you make for the Burberry to continue to enhance?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M914214

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