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How could a marketing manager for the following use the material in this chapter to guide the development of a national advertising campaign (choose one)? To assist local retailers or organizations in developing their promotional activities? Would the usefulness of this material be limited to advertising decisions?
a. Boys and Girls Clubs of America
b. Cell phones
c. Qdoba Mexican Grill
d. Lucky Jeans
e. Belkin WiFi equipment

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91612583

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