How can you package your renewed sandwich cookie to make it, Ask an Expert

Management Studies

How can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size? Draft a brief packaging plan for the new Hydrox (or whatever name you chose) ?

Can you modify the original formula to make something new and more competitive? Will a brand extension work here? Why or why not?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92016851

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