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1. Why do companies "go international?" Provide specific reactive and proactive reasons.

2. What are the major international variables to consider in the scanning process?

3. How can managers assess the potential relative competitive position of their firm in order to decide on new strategic directions?

4. What are the relative merits (and demerits) of the different international entry strategies?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9103920

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