Hotel Sales & Revenue Management Group Assignment

Cities and countries around the world are actively trying to capture the meetings industry and are at various stages of development when it comes to servicing the MICE (Meetings, Incentives, Conventions and Exhibitions Industry.

Assignment

Your assignment is to choose a city or country of personal interest and research the state of the meetings market there.

In your report be sure to include:

• A description of the meetings market including a detailed description of their target market/buyers such as Corporate, Association, Incentive and SMERF business, the size of the industry etc.
• Trends of the meetings industry in the area you have chosen and what they mean for the city/country.
• Summary of important hospitality business' that service the meetings industry, such as conference centres, hotels and attractions.