Q1. Evaluate the stancske. Hot Topic is aiming for with those of Abercrombie & Fitch. Identify the behaviours, affective responses, also cognitions most important in shopping at each store.
Q2. Elucidate how can Abercrombie & Fitch guard against becoming too mainstream also experiencing a customer backlash? Do you believe it is possible for Abercrombie & Fitch to remain popular with young shoppers for a span of many years?