Hospitality Strategic Marketing

Project Purpose: Students will develop the marketing section of a business plan. This plan can either be for a totally new business or a major business expansion. This will be a professional document, suitable for using as a request for funding from a bank or investors. In addition to the written component, students will give a 15 minute presentation to the class (though time may be subject to change). You will work in a group of 3-4 students of your choosing.

I. Written Component of the Business Plan

Your business plan should include the following sections, suggested lengths are included. All sections should have the subheadings as listed.

a. Executive Summary (1-3 pages)

The executive summary should be a brief introduction to your business proposal and highlight the sections that will be found in greater detail later in your plan. You want to grab the reader's attention and get them interested in learning more about your business. It should include the following sections:

Concept: nature of the business, why there is a need for this type of business, include location, business form, current status of project.

Product/Service: describe your product and its unique features.

Market: describe the market and what are the advantages of pursuing this market. Discuss how you will introduce your product to them in order to gain market acceptance.

Competition: discuss the competition and the advantages you have over them.

Management: discuss the people involved, their management expertise and experience. Show that the people involved are qualified and committed.

Funding Request: how much money you need and how it will be used.

Attachment:- Hospitality Strategic Marketing.rar